emerged in 2017 at the intersection of two fast-moving digital trends: the expansion of online gaming and the mainstream adoption of cryptocurrency. Founded by Edward Craven and Bijan Tehrani through Easygo Gaming, the platform was operated by Curaçao-registered Medium Rare N.V. and quickly developed into a prominent name in crypto-focused online casino gaming and sports betting.
Its growth story is notable because it did not rely on one factor alone. Stake combined a broad selection of payment options, a large catalogue of casino and live dealer content, proprietary games, a sportsbook, and a high-profile marketing strategy. Together, these elements helped the brand reach audiences interested in both digital assets and entertainment-led betting experiences.
For the wider online gaming sector, Stake’s rise illustrates how product breadth, recognizable partnerships and crypto accessibility can work together to build a global consumer brand.
A Platform Built for the Crypto Gaming Era
Online gaming existed long before cryptocurrency, but blockchain-based payments introduced a new way for eligible users to fund and withdraw from gaming platforms. Bitcoin, launched in 2009, became the best-known digital asset used in early crypto casino transactions. As cryptocurrency adoption widened, specialist platforms began offering players an alternative to conventional payment methods.
Stake entered this market in 2017, several years after Bitcoin gambling had started to gain traction. Its timing gave the business an opportunity to serve a growing audience already familiar with wallets, blockchain transfers and digital asset trading.
The appeal of crypto payments for many users was straightforward: digital assets could enable comparatively fast transfers, global accessibility where permitted, and a payment method that aligned with the preferences of crypto-native consumers. As with any financial or gaming activity, availability, transaction terms and regulatory requirements depend on a user’s location and the platform’s applicable rules.
Why Crypto Integration Was Central to the Brand
Stake positioned cryptocurrency as a core part of its product experience rather than as a secondary cashier option. This approach helped distinguish it from many established online casinos that were designed primarily around cards, bank transfers and local fiat payment systems.
Crypto support also allowed the platform to connect with users who saw digital currencies as part of their everyday online activity. For those audiences, the ability to use familiar assets for deposits and withdrawals could make the overall experience feel more integrated and convenient.
- Digital-first positioning: The platform was built around a customer base already comfortable with blockchain technology.
- Multiple asset options: Supporting more than one cryptocurrency gave users greater flexibility when choosing an available payment method.
- Global brand appeal: Crypto-focused products can resonate with audiences in multiple markets, subject to local laws and platform access rules.
- Product differentiation: A crypto-led identity helped Stake stand out in a crowded online gaming landscape.
Stake’s Cryptocurrency Offering
In 2022, reporting on Stake described the platform as supporting 19 cryptocurrencies following the addition of 11 assets that August. Readers can check this site for further details. The supported range included major cryptocurrencies, stablecoins and meme coins, giving users a selection beyond Bitcoin alone.
